We’re not saying this body wash will make your man smell like a romantic millionaire jet fighter pilot, but we are insinuating it.
The visually deceptive man your man could smell like…
This commercial, narrated by Isaiah Mustafa, otherwise known as the “man your man could smell like,” is an idealized macho man with the persona of a pompous male, which is targeted toward teenage to middle-age men. Initially, the commercial addresses women by appealing to their desire to make their man more attractive. However, the commercially is directed toward insecure men who want to be more attractive to women.
The narrator first appeals to ethos by establishing his image as the “perfect man.” He is tall, well-built, and handsome, reinforcing the credibility of the body-wash, implying that anyone who uses it would be as attractive as he is. With diamonds flowing from the narrator’s hand, it is also implied that he is wealthy. Additionally, the scene with the tickets also portrays the narrator as having money and being able to get women anything they want.
However, the fortune, success, and attractiveness portrayed in this commercial is essential unaffected by the way one smells. Simply put: using old spice body-wash won’t make your man Isaiah Mustafa, even if you smell the same.